What is Digital Marketing?
Digital marketing refers to all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Inbound Marketing vs. Digital Marketing
On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference?
The term “digital marketing” doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods). Both can still fall under the umbrella of digital marketing.
What Role Does Digital Marketing Play in a Business?
While traditional marketing might exist in print ads, phone communication, or physical marketing, digital marketing can occur electronically and online. This means that brands have far more ways to reach customers, including email, video, social media, and search engines.
To Achieve Remarketing Goals
Remarketing helps you reconnect with potential customers who visited your website but did not make a purchase or inquiry. This involves displaying your ads to these visitors as they navigate other sites. By utilizing google remarketing png enthusiasts can significantly enhance their digital marketing strategies, ensuring that their message remains in potential customers’ minds.
The Benefits of Digital Marketing
With digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. Here are some of the benefits of digital marketing:
- Global reach
- Lower cost
- Trackable, measurable results
- Personalization
- Openness
- Social currency
- Improved conversion rates
Types of Digital Marketing
There are as many specialties within digital marketing as there are ways of interacting using digital media. Here are a few key examples:
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Native Advertising
- Marketing Automation
- Email Marketing
- Online PR
- Inbound Marketing